Fashion and Apparel

Fashion and apparel

Fashion that stays true to the garment

Fashion needs fit, movement and mood to come through clearly, whether that is on a model, a mannequin or a flat lay. We produce fashion photography and film that stays true to the garment while giving the brand the editorial polish it is after.

We shoot catalogues, lookbooks, campaigns and ecommerce for brands from independent boutiques to established labels: models on location or in the studio, standard and invisible mannequin, hanging garments and flat lays. Colour matching, retouching and clipping paths are standard, turnarounds are fast, and for larger shoots we can bring in stylists, art directors, models and hair and make-up. Clients include Wicked Dragon and Peter Christian.

We also offer a hybrid, ethically applied use of AI: faster clipping, colour matching and versioning, and ways to extend a shoot into more looks, formats and motion content. Real garments and real shoots come first, and AI never alters how a piece fits or looks.